Cooperation

Your beauty salon, your practice, your medi-spa or e-shop, your training school has its own unique identity, from your characteristic services to the special relationships you have created with your clients. Now is the time to build your most precious asset, your good name, creating your own prestigious brand. Your clients and/or students trust you and your staff for their expertise in beauty care. They respect your knowledge and trust you. Recommendations from your staff are the most powerful influence on your purchasing decisions. Why not channel that power toward building your own brand equity? When you sell name-brand lines, you create everyone's business but your own, at prices that don't allow you to grow your company. Overexposed professional brands make you vulnerable, it's easy to lose sales to competitors offering the same products, sometimes at lower prices. You also run the risk of your branded products appearing on retail e-commerce sites or in beauty supply stores. When you sell your own brand, exclusivity and customer loyalty are assured.